Liesje Doldersum
Freelance Creative | Tech Problem Solver
Hi, I’m Liesje—pronounced Lee-sha. (Liesje is a Dutch diminutive of Elizabeth—for some, the “j” is a dead giveaway of its heritage.) With me in the photo is Molly (aka Best Cat Ever).
I’m a Freelance Creative & Tech Problem Solver who helps small teams and solo entrepreneurs alike get unstuck. Whether that means fixing a broken website, making a site’s UX better, or making the “I don’t know how to do this” (or often, “I can remember how to do this”) stuff go away, I can help.
My goal? Make your life easier. Solve the thing. Keep things moving.
What I can help with
The people I work with tend to wear many hats, and often, they just can’t (or simply do not have time to) put on yet another one. Small business owners, not-for-profits, startups that need help in many directions…the list is varied, but the need is always the same: help! And help is what I do. I work strategically to solve problems, and because I have the advantage of being outside of the problem, I have an objective perspective (I can think like your customer or website user). Here are a few examples of the things I can help you with:
“My WordPress site needs love.”
From updating the WP core and plugins to adding new pages or updating a site design altogether, I can help with that. Need to add a new post but simply cannot remember how to go about it? I can help with that too. I can add SEO to your existing copy and content, and write all new copy and/or content, too. I work primarily with the Elementor/Elementor Pro page builder, but I’ve worked with other builders and content management systems as well.
“I need a poster / logo / slide deck / newsletter and I don’t know where to start.”
I design visuals that communicate clearly, and in your brand’s tone and manner, whether your need is for print, presentation, or online. I use the Adobe Creative Cloud suite of tools for design, and Adobe Express for socials and other web-based entities, but I’ve worked with Canva, too.
“We have the copy… it just doesn’t sound right.”
I can edit or update your existing web content, or start from scratch! I’ve also written ads of all varieties (from broadcast to newspaper/magazine to online), plus podcast scripts, emails, how-to guides, bios, newsletters—you name it, I’ve written it. I’m good at nitpicky details like spelling and grammar and I’m also a strategist, with a big-picture brain.
“We need to set up a donation form / payment flow / registration / email…thing.”
All kinds of nuts-and-bolts quotidian (literally day-to-day) needs arise for any business, and they can be different one day to the next. I can help you think through a solution and then apply it, so you lose as little time/money between problem and problem solved.
Not sure if your task fits? Just ask. If I can’t help, I’ll point you to someone who can.
How I can help, specifically
Over the years, I’ve helped people in many different ways. Here’s a (not necessarily exhaustive) list of supports I’ve provided. If you don’t see the exact thing you need listed, just ask!
Website & Tech Support
- WordPress site design + updates, plugin maintenance (updates and checks for conflicts), backups and troubleshooting
- Squarespace site design, editing and troubleshooting
- Shopify store creation
- Creating and refining Elementor pages
- Forms, payment systems and email tools
- Strategic layout review for content flow and usability
- Systems setup for easy DIY page, post and form updating/creation (so you or your staff won’t need to call for help)
Design Support
- Print and digital design
- Logos and brand identity elements
- Slide decks, social media graphics, ads
- Magazine, newsletter, book and direct mail design and layout
- E-newsletter layout via platforms like Mailchimp, Substack, Kit
Copy & Content Support
- Website copy, content
- Brand voice development
- User guides and how-tos
- Social media copy and social media ads (FB, IG & Pinterest)
- Donor materials, bios, newsletters
- Copyediting, proofreading for continuity, clarity, flow and tone
- Strategic content planning and structure support (what goes where, and why)
- Scripts for podcasts, broadcast (TV and radio), short-form media
- Long-form articles and story-based content
Recent projects
The Donkey Sanctuary of Canada: website design, copy + content writing
The Donkey Sanctuary of Canada (DSC) has been rescuing donkeys, mules and hinnies from situations of abuse, neglect and abandonment since 1992. I worked with the DSC to strategize, design, build and provide copy and content for a fulsome update of their website.
Think Logistics: copywriting
Think Logistics is a third-party logistics provider headquartered in Mississauga, Ontario. I wrote the copy for this site, and learned a lot about an intriguing industry while doing so. A challenging and fulfilling project that I very much enjoyed.
Crosby Lake Storage: brand design
Signage, business cards and a flyer—a fun project with a great client who had a really good idea for a way to make maximum use of a empty hunk of land of his property. We got this done quickly and it’s already paying off. PS: need to store a boat or trailer? Get in touch!
The Donkey Sanctuary of Canada: maps for visitors on Open Days
The Donkey Sanctuary of Canada (DSC) welcomes hundreds of visitors every year to their special little corner of the Puslinch countryside. They needed a visitor’s map and a trails map created and I was ever so happy to help them with this need.
Somatic Bloom: posters for group somatic movement classes
Natasha Boldireff is a phenomenally talented healer. I have been honoured to work with Natasha for many years on her communication materials and I’m always delighted that her sense of humour and mine align—especially when I want to announce a spring session with (what else?) a sweet little migrator singing his splendid little heart out.
Celebrating Women: magazine design and layout
Family Transition Place (FTP) is a local women’s shelter that marks International Women’s Day with a luncheon plus keynote address by an inspiring woman and a magazine—all to celebrate women. I’ve been designing this annual magazine with FTP for more than 10 years now.
About me
I’ve spent the last 15+ years helping people get unstuck—writing, designing, building, editing, troubleshooting, and sometimes simply making things better behind the scenes.
I’ve worked with non-profits, entrepreneurs, wellness practitioners, government organizations, startups and creative teams. I love working with people who care about what they do but don’t always have the time (or desire) to wrangle tech, design, or content.
Along the way, I’ve refined and enhance my ability to see the bigger picture (a facility initially acquired working in ad agencies in the first 8 years of my career).
I’m a covert overachiever and a fixer by nature. I find satisfaction in making things run smoothly, from websites to magazine layouts to content creation or any of the other myriad creative projects I’ve led or contributed to.
When I’m not solving problems for clients, you’ll find me walking in the forest, out for a bike ride, or knitting with an audiobook playing over my earbuds (and probably a cat at my feet).
How can I help?
Do you have a project in mind? Need a little help or not sure where or how to start? Drop me a line—I’ll let you know if I can help (and I’ll be honest if I can’t).
I usually respond within 1–2 business days.
Thanks for stopping by.
© 2025 Liesje Doldersum • Freelance Creative | Tech Problem Solver • All rights reserved.